Coca Cola's Tiny and Macro

 Essay on Coca Cola’s Micro and Macro Environment.

University of Wales(MBA, Term 1)Managing MarketingDate: 28th Sep, 2009Table of ContentsPart AIntroduction and description of Macro environment................................ pg 3The Pepsi...................................................................................................... pg 5Introduction............................................................................................ pg 5Bottlers.................................................................................................. Pg 6Influence of macro environment in Coca-Cola.............................. Pg7Conclusion........................................................................................ Pg8Part BMarketing Mix......................................................................................................…...

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