Marketing Management - Inditex - Zara

 Marketing Administration - Inditex - Zara Essay

| 2010

| Universidad Pablo de Olavide

Víctor Dorado Malo para Molina

[Case Research – ZAra]

Advertising Management – First Task

Contents

Case preparation3

-- Write a brief synopsis from the company background3

Questions to solution: 4

-- Explain the evolution of fashion market (product, environment, target…). 4

-- Which are the most critical differences among " Marketing orientation” and " Marketplace Orientation”? So what do you think is much better nowadays? some

- For what reason Inditex and Zara is actually a paradigmatic sort of market orientation? 4

- What does " chain value” mean? Just how is the Zara chain benefit (i. e. how do Inditex and Zara create benefit? )5

-- What does " competitive advantage” mean? Which can be the competitive advantage of Zara and how would it be implemented? your five

Case preparing

-- Write a simple synopsis from the company backdrop

In 1973 Amancio Ortega Gaona, Inditex Group's director and key shareholder, developed company specialized in creating dressing robes and underwear. Two years afterwards he opened the initial Zara retail outlet in La Coruña. The best growth of the company happened inside the 90's, when the group launched new brands into their products' portfolio resulting in the " Draw & Bear” brand and acquiring Optimum Dutti. After that they used the same enlargement strategy, creating new brands such as Lefties; Bershka; and in addition acquired their particular main rival, " Stradivarius” (1999). Today the Zara and Inditex group is known as as a multinational corporation, which could be thought as an organization which owns or handles their development and services facilities beyond the country in which they are structured. The group offers providers in some. 780 stores on seventy seven countries worldwide.

Questions to solution:

- Make clear the evolution of fashion market (product, environment, target…).

At first, fashion goods were viewed as luxury products but now, all of us have the possibility of being able to access to these kind of products. This issue...

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