Nokia's Pricing Strategy

 Nokia’s Costs Strategy Composition

Boss: Livia Marian Department of Business Government Examination amount: 402966 Number of Characters: 55. 272

Is

Nokia's

functionality

in

the

Smartphone

market

affected

negatively

by

promoting

strategy

decisions?

Analysis of promoting strategy choice and implementation for Nokia Lumia in Europe

Aarhus School of Business and Social Savoir April 2013

2

of

34

Desk of Items

Abstract................................................................................................................................. 4 В 1 .

Introduction.................................................................................................................... six В 1 ) 1

Trouble

statement............................................................................................................. 7 В 1 ) 2

Scope/Delimitations........................................................................................................... 8 В 1 . 3

Terminology.......................................................................................................................... almost 8 В 1 ) 4

Methodology.......................................................................................................................... 9 В 2 .

Nokia's

Mission

and

Vision........................................................................................ 9 В three or more.

Internal

research......................................................................................................... 11 В 3. you

Overview

of

Nokia............................................................................................................ 10 В three or more. 2

Advertising

mix.................................................................................................................... 10 В 3. 2 . you

Product........................................................................................................................................... eleven В three or more. 2 . two

Price................................................................................................................................................. 12 В a few. 2 . several

Promotion..................................................................................................................................... doze В a few. 2 . 5

Place................................................................................................................................................. 12 В four.

Competition

Analysis................................................................................................ 12 В 4. one particular

Overview

of

Nokia's

competition................................................................................ 12 В 4. 1 . 1

Apple

Inc........................................................................................................................................ 12 В 4. 1 . two

Samsung......................................................................................................................................... 13 В 4. 2

Porter's

five

causes........................................................................................................... 14 В 4. installment payments on your 1

Risk

of

admittance............................................................................................................................ 14 В 4. installment payments on your 2

The

power

of

suppliers

and

buyers................................................................................... 14 В 5. 2 . three or more

Threat

of

substitute................................................................................................................... 18 В four. 2 . 4

Rivalry

among

existing

opponents.................................................................................. 14 В 5.

SWOT...

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