Marketing Proposal

 Essay regarding Marketing Pitch

James Cook College or university Brisbane

LB 5202

Advertising Management

Promoting Proposal

upon

Online Marketing of Harvey Norman

Name: Himanshukumar V Patel

College student ID: 12778693

Lecturer Brand: Rod Williams

Date: 7/04/2013

•Introduction:

Computer and electronics is known as a booming sector with technology. Online marketplace is growing daily with many choosing advantages to compare the best process designed for products. Harvey Norman will need to embrace and collaborate web commerce as competition is Fierce and Harvey Norman is usually stepping overdue into this kind of booming on the web industry.

To be alive in presence situation into on the net industry, Harvey Norman may want to change their price setter strategy and offering lower price on products online, rendering good services.

•Background:

Harvey Norman is the name brand of underneath Harvey Grettle Holding Limited, is one the giant merchant of Electric, computers, furniture and House Improvements etc . It was established by Mr. Gerry Harvey and Ian Norman in October 1982. You will find 166 retailers in Australia in addition to 68 countries i. elizabeth. Ireland, fresh Zealand, Slovenia, Singapore and Malaysia.

Many people are familiar with the slogan named ‘ Move Harvey, Get Harvey Norman. This company motto is to sporting anthem intended for favourite wearing team, provides the passion and entrepreneurial spirit inserted in the Franchise and it's lifestyle.

There are 3 main rivals in computer system and electronic digital products in Australia. •JB-hi-fi

•Dick smith

•Kogan

Product/Service

Making sales online is cheaper than into the store which can help seller to hold discount and give benefit to customer and attract. it reduce the cost of moving item from manufacturing plant to the store and keeping consumer's funds.

Competitive advantages: -

oReduce the cost of moving product from factory to the store and saving consumer's money. oCan Increase even more products

oCan Increase more lower price...

References: Supply a complete list of references.

Harvey Norman Having limited.. (2011). Harvey Grettle. Retrieved 04 1, 2013, from http://www.harveynormanholdings.com.au/companyprofile.htm

AllFreePapers. com. (2011). AllFreePapers. Retrieved The spring 1, 2013, from http://www.allfreepapers.com/Business/Harvey-Normans-Marketing-Strategies/13022.html

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